VOTERS ARE STRUGGLING FINANCIALLY   

Cost of living challenges are felt across the political spectrum and region. For example, 9 in 10 Trump voters (93%) say food and grocery prices are a big problem, as do 82% of Biden voters and 96% of third party and undecided voters. 

Three quarters (75%) of parents say child care and preschool costs are a problem, as do 68% of non-parents.  Very large majorities in every region of the country say grocery prices (80%+) and child care costs (68%+) are problems.

Rural voters, in particular, say that grocery prices (91%) and child care costs 69%) are very or pretty big problems.

SWING STATE VOTERS WANT ACTION ON CHILD CARE AND FOOD AFFORDABILITY

90% of swing state voters said food costs are a very big or pretty big problem. 90% of these voters want the government action to help struggling families afford groceries. 66% of swing state voters believe the average Supplement Nutrition Assistance Program (SNAP) average of $6.20 per day per person is not sufficient.

73% of swing state voters said the cost of child care and preschool are a very big or pretty big problem. And 75% of these voters want the government to do more to address this issue. 59% of these swing state voters believe the federal government should increase funding for child care.

CANDIDATES WHO SUPPORT MORE INVESTMENTS IN CHILD CARE AND SNAP BOOST THEIR FAVORABILITY

Majorities of key voter segments would feel more favorable toward candidates who support increased funding for SNAP, including:

• 73% of swing state voters
• 74% of voters who are undecided on their presidential candidate choice
• 81% of parents
• 54% of rural voters

Similarly, 2/3 of voters feel more favorable toward candidates who support increased funding for SNAP, including:

• 67% of swing state voters
• 62% of voters who are undecided on their presidential candidate choice
• 79% of parents
• 63% of rural voters