Media Contact: Brendan Daly (202.794.1580)
WASHINGTON, D.C. (August 17, 2015) – Save the Children Action Network (SCAN) today announced it will sponsor Vote for Kids Day at the Iowa State Fair on Thursday, Aug. 20. Every Child Matters will co-sponsor the day along with SCAN.
SCAN volunteers and staff will have a booth on Grand Avenue across from the Grandstand during Vote for Kids Day to discuss the importance of early childhood education for Iowa children and families.
The booth will include activities for children, such as trivia and other games, as well as a presidential podium where fair-goers can ask presidential candidates how they will invest in kids.
SCAN recently announced the launch of a comprehensive paid media and door-to-door voter education and engagement campaign in Iowa, which includes television, print and digital ads as well as a paid canvass operation in five counties.
The ads and field operation are part of SCAN’s High 5 for Kids campaign in the early presidential caucus and primary states of Iowa, New Hampshire and South Carolina. The campaign is engaging SCAN activists to ask all presidential candidates what they would do, if elected, to expand access to early childhood education in the U.S.
“We are raising our hands for kids by having our supporters ask tough questions of the candidates,” said Mark Shriver, president of SCAN. “The Iowa State Fair is the perfect place to engage Iowans and candidates about the importance of early childhood education. We want to ensure the issues critical to children’s lives and futures are given top priority by our elected leaders. Through our High 5 for Kids campaign, SCAN will ensure that promises made are promises kept.”
A critical component of the Iowa campaign is one-on-one conversations with active Republican and Democratic voters in five counties across Iowa: Polk, Linn, Story, Dallas and Woodbury. SCAN’s paid canvass operation will result in thousands of conversations and will identify early education voters for the caucuses. SCAN will also recruit and train activists to take questions about the importance of early education directly to the presidential candidates.
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Save the Children Action Network is the political voice for kids. We believe that every child deserves the best start in life. That’s why we’re building bipartisan will and voter support to make sure every child in the U.S. has access to high-quality early learning and that no mother or child around the globe dies from a preventable disease or illness. By investing in kids and holding leaders accountable, we are helping kids from birth to age five survive and thrive.