Early Childhood Education: Hot-button issues take center stage

A Washington, D.C.-based group is spending $175,000 to launch a TV ad blitz urging legislators to support a proposal backed by Gov. Michelle Lujan Grisham to create a new early childhood endowment fund.

“When it comes to our kids’ potential, the sky is the limit,” says the narrator of the 30-second ad, which will run through the last day of the legislative session on three Albuquerque-based network stations and several cable and digital channels.

The group behind the ad, Save the Children Action Network, also supported Lujan Grisham’s 2018 gubernatorial campaign with a $400,000 ad buy on broadcast TV and online.

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