Children’s Issues Group to Run Ad Campaign in Iowa

Presidential candidates are not the only ones courting Iowans because of their influence in anointing future presidents.

Groups with policy agendas are also landing in the Hawkeye State, hoping that Iowans will pass on their messages to the White House hopefuls who are parading through their towns.

The Save the Children Action Network is starting a $750,000 advertising campaign and field operation in Iowa on Wednesday to raise the profile of its High 5 for Kids early childhood education campaign.

The nonpartisan ads will feature a Democrat, a Republican and an independent and will run in Des Moines, Cedar Rapids and Sioux City in August. Print and digital ads will coincide with a door-to-door canvassing operation in five counties.

Brendan Daly, a spokesman for the Save the Children Action Network, said the initiative was meant to “influence Iowa caucusgoers to make early childhood education a priority for the presidential candidates.”

The group already has radio advertisements running in New Hampshire, demonstrating the reach of the early voting states, and has plans for a similar campaign in South Carolina.